YouTube, Facebook, Twitter and other social sites that allow you to host (embed) a video on your website for free make it easy for business owners to promote and grow their businesses online.
The Importance of a Having video on your website
All you need is a video – with video marketing, along with a good professional video on your website, you give your visitors an engaging way to see what services and products your business has to offer, all the while building trust and awareness for you company’s brand. A video on your website allows you to get all the important information about your business across all at once, while giving your website that ‘WOW’ factor with an impressive professional video.
A video on your website can improve sales and more…
The fact is that people simply don’t read anymore… why read when you can watch a video, right? Well, there is a growing number of people that really feel this way. With all the information people come across on a daily basis, who has time to read it all? When given a choice between watching a video on your website or reading your boring content, 9 times out of 10 people will choose the video. But it can’t be just any old slideshow – it needs to be entertaining to the viewer. Remember, the people that watch the video on your website are all potential customers. So your videos must be high quality and professional. Your video should be a reflection of your business. The more views you have, the better your chances of improving your sales. This is why it’s important to not only have a video on your website but to also have good video marketing. People want to receive information in the same way they receive fast food, whether it’s from a search engine or a video on your website, they want it fast and without having to do all the work of finding the information themselves. Not to mention the short attention span so many people have these days. Therefore, it’s very important for you to have a video on your website that will deliver all the information your customers are looking for in as little as 60 seconds.
Can you really boost sales by 87% with a video on your website?
I know you’re thinking “87%? Really? How is that even possible?” But it’s true – there has been case study after case study on how the use of video and video marketing has improved businesses’ sales. We all know how important it is to get ranked high in search engines. Business owners are now realizing that with a video you can not only rank high on Google and other search engines in just a few days, but that people are more likely to click on a video before clicking on a plain Google listing. The higher your ranking, the more clicks you get, which leads to more traffic to your website, and with an amazing video on your website that traffic will then lead to more sales. It’s that easy. No longer do you have to spend huge amounts of your hard earned money on SEO. With a video on your website, you shortcut your way to the top of Google and other search engines.
Learn how to improve your business’s sales and more using video
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