I’m sure you landed on this page ether because of the way I took advantage of the popular saying “catch me outside, how bout dat”. Maybe the image I use made you want to check out this blog post if this is true then you’ve just experienced the power of marketing online and the use of social media.

Why marketing online is the ideal way to grow small businesses.

social mediaIf you were born any time before the early 90’s then you’ve see the changes related to technology and communication. From house phones to smart phones, huge dial up computers to laptops and tablets, cassette tapes to cd’s, and mp3’s. Now entertainment platforms like TV shows, movies even magazines have all gone digital and can be accessed online.  Everything is moving online even businesses big or small; with that being said using the old ways of marketing offline don’t have as much reach or impact. Marketing online has become the ideal way of growing small businesses given them a chance to compete on a more even playing field – the internet.

Using Social Media as a Way of Marketing Online

Marketing online takes a lot of work but it can also cost a lot of money which many small businesses don’t have to work with. Social media marketing is one of the most effective ways of marketing online, not to mention it’s free.With social media platforms like Facebook, Pinterest and Instagram using images are not only a way to separate your business from any other in your niche, but it also makes for great Social proof.

Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.

How Social Proof Works

In other words for example if you have a bakery a bad way of marketing online would be popping up in people’s inbox or timeline on social media. The right way would be to post great images of your own different types of pastries that you bake, images of people enjoying them, image of custom cakes… basically show off and showcase your best work. Before you know it people will come to you whether it’s in your inbox, commenting on your images/post or calling your business, because they could see what you do and how will you do it when the time comes when services like yours are needed your followers being familiar with your level of work will be comfortable contacting you. Social proof is a non-treating or forceful way to marketing online.


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